THE 2-MINUTE RULE FOR JOSEPH PLAZO TEDTALKS

Kroc visits his lender for help with his lease conditions, and is also approached by previous Tastee-Freeze Finance VP Harry Sonneborn, who gives to overview Kroc's textbooks. Sonneborn points out to Ray the business operator model will fail beneath the agreement conditions restricting him. Sonneborn delivers Kroc with steerage toward evolving McDo